CICC duties are divided into 2 main categories as follow:

Towards International Target Audience
           1. Plan for and management Proactive Public Relations plan in accordance to the university’s vision— Progressive. This is to promote the university image as a leading university with standardized quality education that is recognized worldwide.
           2. Design and develop the international Corporate Identity, and produce university souvenirs so as to produce a clear and consistent image and to unify all university public relations efforts.
           3. Plan, create, evaluate, and cooperate with different units to produce communications through digital, TV, print, and event so that they go in accordance with the vision and projects of the university's communications and public relations.

Proactive Public Relations or PPR
           1. Plan, cooperate, and evaluate public relations and proactive events among target groups, so as to make known the university’s academic capability and its goal in giving back to the society.
           2. Create and manage Crisis Communication.
           3. Coordinate and manage all media relations so as to most efficiently spread university information, such as important information on all units within the university, to the public in the most efficient and effective way possible.
           4. Provide consult in public relations that is up-to-date and effective for any units within the university.
           5. Learn about new media and communication developments so as to increase ways of communication and public relations that is efficient, cost-effective, and offer the most reach among target group.
           6. Control the evaluation and management of university image.