1. Create and reform communication system so that it is sustainable and meets international standard, and focuses on international target audience.
           2. Manage Proactive Public Relations or PPR for Chulalongkorn University so that it functions in an up-to-date and timely manner. Also, it is to manage both long and short term Strategic Communication for the university.
           3. Create brand new image for Chulalongkorn University so that it is recognized nationally (i.e. the venue for competent individuals, and the pillar of the kingdom) and internationally (i.e. the leading university with standardized and quality education that is recognized worldwide).
           4. Create a public relation system that encompass sustainable crisis communication.
           5. Build a sustainable system that can manage, verify, and control the university’s public image.